Everybody looking for Return on Investment

That's when your money grow after making a good assessment

It's commonly referred to as your ROI

Listening to Urvin will turn you into a smarter guy

It's calculated by equation determinin future profits

So they figure if a project is worth it back in the office

Pursuing ventures without determining ROI

Is a wild stab in the dark, might bleed out and die

The money lifeblood of a company need a plan

If you losin money, well that sucks for you man-

ROI can be negative, also it can be high

Obviously one is better I think you know why

So basically return on investment helps you determine

Whether project yields profits, or profits are all burning

With Urvin lyrical learnin is certainly very easy

Trying to uplift the underdog and elevate our species